璺ㄥ鐢靛晢鐭ヨ瘑:Google骞垮憡璐圭敤濡備綍璁＄畻

鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸Google骞垮憡璐圭敤濡備綍璁＄畻锛孏oogle骞垮憡璐圭敤濡備綍璁＄畻锛烝ds鏀惰垂鏍囧噯鏈夊摢浜涳紵

闅忕潃浜掕仈缃戞櫘鍙婂拰绉诲姩璁惧鐨勯閫熷彂灞曪紝瓒婃潵瓒婂鐨勪紒涓氶€夋嫨浣跨敤Google骞垮憡锛圙oogle Ads锛夋潵鎺ㄥ箍鑷繁鐨勫搧鐗屽拰浜у搧銆傜劧鑰岋紝鍦ㄤ娇鐢℅oogle骞垮憡涔嬪墠锛屽緢澶氫汉閮戒笉鐭ラ亾Google骞垮憡鐨勬敹璐规爣鍑嗗拰璁¤垂鏂瑰紡鏄€庢牱鐨勩€傞偅涔堬紝鏈枃灏嗚缁嗕粙缁岹oogle骞垮憡鐨勬敹璐规爣鍑嗗拰璁¤垂鏂瑰紡銆?/p>

涓€銆丟oogle AdWords鐨勫師鐞?/p>

鍦ㄨ璁篏oogle骞垮憡璐圭敤鐨勮绠楀拰鏀惰垂鏍囧噯涔嬪墠锛屾垜浠渶瑕佸厛浜嗚ВGoogle AdWords鐨勫師鐞嗐€侴oogle AdWords鏄竴绉嶆寜鐓у叧閿瘝浠樿垂鐨勫箍鍛婃湇鍔★紝閫氳繃绔炰环鎺掑悕鐨勬柟寮忔潵纭畾浣犵殑骞垮憡鑳藉鍑虹幇鍦ㄦ悳绱㈢粨鏋滈〉闈腑鐨勪綅缃拰椤哄簭銆傚箍鍛婁富闇€瑕侀€夋嫨涓€缁勪笌鑷繁缃戠珯鐩稿叧鐨勫叧閿瓧锛岀劧鍚庡嚭浠凤紝姣忔鏈変汉鎼滅储杩欎簺鍏抽敭瀛楁椂锛屽氨浼氳Е鍙戝箍鍛婄殑灞曠ず銆傚鏋滆骞垮憡涓婚€夊畾鐨勫叧閿瓧涓庢煇涓悳绱㈡煡璇㈢浉绗﹀悎锛屼笖璇ュ箍鍛婅幏寰椾簡鏈€楂樻帓鍚嶏紝閭ｄ箞璇ュ箍鍛婂氨鏈夊彲鑳借灞曠ず缁欐悳绱㈣€呫€?/p>

浜屻€丟oogle骞垮憡璐圭敤鐨勮绠楁柟寮?/p>

1. 姣忓崈娆″睍绀鸿垂鐢紙CPM锛?/p>

CPM鏄竴绉嶆寜鐓у睍绀烘鏁拌璐圭殑骞垮憡鏀惰垂妯″紡锛屽嵆姣忎釜骞垮憡鎶曟斁1,000娆￠渶瑕佷粯澶氬皯璐圭敤銆侰PM鐨勮璐规柟寮忎富瑕侀€傚悎闇€瑕佹彁鍗囧搧鐗岀煡鍚嶅害鐨勪紒涓氾紝鍥犱负CPM鐨勭洰鐨勬槸甯姪鏇村鐨勪汉鐪嬪埌骞垮憡銆?/p>

2. 姣忔鐐瑰嚮璐圭敤锛圕PC锛?/p>

CPC鏄渶甯歌鐨勫箍鍛婃敹璐规ā寮忥紝骞垮憡涓讳細鏍规嵁鑷繁閫夊畾鐨勫叧閿瘝鍑轰环锛屽綋鏈変汉鍦ㄦ悳绱㈡椂鐐瑰嚮浜嗗箍鍛婇摼鎺ワ紝灏变細浠庡箍鍛婁富璐︽埛涓墸闄ょ浉搴旂殑璐圭敤銆侰PC鐨勪紭鐐瑰湪浜庡箍鍛婁富鍙渶瑕佹敮浠橀偅浜涜娼滃湪瀹㈡埛鐪嬪埌骞跺疄闄呰繘琛屼簡鐐瑰嚮鐨勫箍鍛婏紝杩欏彲浠ュ府鍔╀紒涓氳妭鐪佸箍鍛婇绠椼€?/p>

3. 姣忔杞寲璐圭敤锛圕PA锛?/p>

CPA鏄箍鍛婃寜鐓ц浆鍖栫巼鏀惰垂鐨勬柟寮忥紝杞寲鍗虫寚骞垮憡涓绘兂瑕佽揪鍒扮殑鐩爣锛屼緥濡傦紝濉啓琛ㄦ牸銆佽喘涔板晢鍝佹垨瀹屾垚娉ㄥ唽绛夈€傚綋娼滃湪瀹㈡埛瀹屾垚浜嗚繖浜涚洰鏍囦箣鍚庯紝骞垮憡涓绘墠闇€瑕佹敮浠樺箍鍛婅垂鐢ㄣ€侰PA妯″紡鐨勪紭鐐瑰湪浜庡箍鍛婁富闈炲父瀹规槗璺熻釜骞垮憡鐨勬晥鏋滃苟鍒ゆ柇骞垮憡鏄惁浜х敓浜嗗疄闄呯殑杞寲鐜囥€?/p>

涓夈€丟oogle Ads鐨勬敹璐规爣鍑?/p>

1. 绔炰环鎺掑悕

绔炰环鏄疓oogle AdWords骞垮憡鐨勬牳蹇冿紝浣嗘槸瀹冧笉浠呬粎鏄竴涓环鏍兼瘮鎷肩殑娓告垙銆侴oogle涓烘瘡涓箍鍛婂垱寤轰簡涓€涓€滃箍鍛婅川閲忓緱鍒嗏€濓紝杩欎釜寰楀垎鏄熀浜庡箍鍛婄殑鏍忎綅鐩稿叧鎬с€佺偣鎸夌巼鍜岀潃闄嗛〉浣撻獙绛夊洜绱犺繘琛岃瘎瀹氱殑銆傝繖灏辨剰鍛崇潃锛屽嵆浣跨珵鏍囦环楂樼殑骞垮憡涓讳笉涓€瀹氳幏寰楁洿楂樼殑鎺掑悕锛屽鏋滄湁鍏朵粬鍥犵礌鏇翠紭绉€鐨勫箍鍛婂嚭鐜板湪鍚屼竴涓珵浠锋帓鍚嶉〉闈腑锛岄偅涔堝氨浼氳幏寰楁洿楂樼殑鎺掑悕銆?/p>

2. 骞垮憡璐ㄩ噺寰楀垎

骞垮憡璐ㄩ噺寰楀垎鏄疓oogle AdWords骞垮憡鐨勫叧閿寚鏍囦箣涓€锛屽畠鏄互 1 鍒?10 鐨勫垎鏁版潵琛￠噺鐨勩€傝鍒嗘暟鍙互鐢卞箍鍛婅川閲忋€佹竻鏅板害鍜屼笌鍙椾紬鐨勭浉鍏虫€х瓑鍥犵礌鍏卞悓鍐冲畾銆備竴涓珮璐ㄩ噺鐨勫箍鍛婁笉浠呭彲浠ヨ幏寰楄緝楂樼殑鎺掑悕锛岃€屼笖姣忔鐐瑰嚮鎵€闇€鐨勮垂鐢ㄤ篃浼氱浉瀵硅緝浣庛€?/p>

3. 姣忔棩棰勭畻

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鍥涖€佹€荤粨

Google AdWords骞垮憡鍙互鏍规嵁涓嶅悓鐨勪粯璐规ā寮忚繘琛屾墦骞垮憡锛屼粠鑰屽府鍔╀紒涓氭彁楂樺搧鐗岀煡鍚嶅害鍜岃浆鍖栫巼銆傚湪浣跨敤Google AdWords骞垮憡涔嬪墠锛屽箍鍛婁富闇€瑕侀€氳繃浜嗚В鑷繁鐨勫鎴风兢浣撱€佽瀹氱洰鏍囧拰棰勭畻銆佷互鍙婇€夋嫨姝ｇ‘鐨勫箍鍛婄被鍨嬬瓑鏂瑰紡鏉ュ埗瀹氫竴涓叏闈㈢殑骞垮憡鎺ㄥ箍璁″垝銆備粎鏈夋繁鍏ヤ簡瑙oogle AdWords鐨勬敹璐规爣鍑嗗拰璁¤垂鏂瑰紡锛屾墠鑳藉鍚堢悊鍦拌繘琛岄绠楁帶鍒讹紝鏇村ソ鍦拌繍鐢℅oogle AdWords瀹炵幇骞垮憡鏁堢泭鐨勬渶澶у寲銆?/p>